By Rachel Roberts
... And How to Fix It
So, you built a website. You did the thing everyone said to do.
It’s live. It looks fine. It has your logo, your contact info, maybe even a few blog posts.
But... it’s not working.
No new leads. No increase in calls. No real traction. Just crickets.
We hear this a lot from small businesses, nonprofits, and city agencies across Southern Oregon — especially those that built their site just to “have one,” but haven’t seen a return on that investment.
At Rogue Valley Technology Consulting, we help local businesses figure out where the disconnect is. And more often than not, it’s not about needing a new website — it’s about needing one that actually works.
Common Reasons Your Website Isn’t Working for You
1. It Looks Great… but Doesn’t Guide Anyone
A beautiful homepage with no clear call to action is like a storefront with no door.
Ask yourself:
- Can visitors immediately tell what you do?
- Is it obvious where to click to take action?
- Is there a clear next step on every page?
If not, people will scroll, shrug, and leave.
2. It’s Built for You, Not Your Audience
We often see websites full of internal language — org charts, mission statements, acronyms — but not much that speaks to the visitor’s problems or goals.
Your website should answer:
- What problem do you solve?
- How can someone get started with you?
- Why should they trust you?
3. It Doesn’t Show Up in Search
If your site isn’t optimized for local search (SEO), it’s probably invisible.
That means:
- No page titles or meta descriptions
- No location-specific content
- No Google Business integration
Even the best-designed site won’t bring in traffic if Google doesn’t know what it’s about.
4. It’s Too Static
If your site hasn’t changed in months (or years), it signals that nothing new is happening — even if that’s not true.
Search engines prefer fresh content, and so do people. A regularly updated blog, events list, or testimonial section keeps your site alive and engaging.
5. It Was Never Built with Strategy
Most small businesses build a website in a rush — a friend helps out, or they buy a template, or a contractor spins something up.
But without a clear plan, your website is just another expense — not a tool.
How We Can Help: The Pollinator Network
That’s exactly why we created the Pollinator Network — a done-for-you digital marketing service for Southern Oregon businesses who are ready to stop wasting time and money on websites that don’t convert.
We don’t just build or fix your site.
We help you:
- Understand what your audience needs
- Write and design with conversion in mind
- Create content that builds trust and drives action
- Optimize for Google, mobile, and real-life leads
We meet you where you are — even if your site is a decade old and built with duct tape and hope.
It’s not about doing everything. It’s about doing what works.
Next Steps
If your current website isn’t bringing in business, it’s not your fault — but it is time to fix it.
Let’s take a look together. We’ll give you an honest assessment and show you what it would take to start turning your website into a real business tool.
📞 Schedule your free consult here
Your website should work as hard as you do. We’re here to help make that happen.
